With the effect of digitization, banking industries and technology are no strangers. It has driven all forms of virtual assistants to provide society the best mode to transact. As banks are consistently focusing on technologies, giving the customer an experience to upheld the transformation. Globally, industries are going digital in order to stay ahead of the competition. Primarily focusing on the targeted audience, banks have brought a major shift in the digital scenario. Gone are the days, when physical banks were in existence, a rise in transformation has changed the whole spectrum of banking services.
This digital era has witnessed the consistent experience across channels, which includes- online, mobile, kiosks or the bank branch. As it is truly said, “Customers are God”, everything is done for the customer, by the customer so as to have a stand in this competitive world. And when calculated in terms of banks, without transactions made by customers, no banks would survive. From internet banking solutions to mobile banking solutions and then to e-wallets, digitization has extended the technical superiority in all terms of customer satisfaction. As web development has increased in terms of providing the resourceful attribute to customers, banking industries are highly focusing on this part of growth. Also, candidates who are searching for job opportunities in web developers now can visit some of the major job portals available in India and can create a major prospect of getting into jobs.
Here’s what digitization has brought a change in the banking industry:
- Business Efficiency: Banking industries are now dependent on the technology-driven forces which execute the major efficiency required in order to get a simplified version of the transaction. According to a source, digital channels have been viewed by 47% bankers as the medium for building customer relationships. In order to increase efficiency in terms of personnel and monetary policies, digital transformation is taken a primary consideration so as to gain some of the major possibilities in growing business and increase in profit.
- Cost Saving: One of the major concerns for banking organizations are to have cost-cutting strategies in order to inculcate a better portion of profits and have a smooth running of businesses. With the availability of digitization, it has been found that for banking companies it will have an additional advantage of 16% in cost savings. As nowadays technology is diminishing manual forces so as to uplift the speed, transparency and cost-saving, future of all the sectors in now wholly and solely dependent on technology.
- Accuracy and Reliability: Whenever there is a talk about technology in terms of accuracy and reliability, it is found that there is very less range of errors. It is all propounded and followed by high-end coding, security measures, and transparency. As and when customers transact through banks via internet banking, mobile banking or e-wallet, accuracy, and reliability, by and large, remains the same. Digital transformation has innovated and altered its major way out to bring a great deal between the bank and its ultimate customers.
- Security Measures: When creating the technological aspect to counter the transactions, security is what banking industries are relied upon. Day by day, technology is getting more updated, hence leaving a more way to come. Each and every transaction done in this digital era is all comprised and executed on the security measure which is thus made by the updated feature of technology. Now internet banking, mobile banking, and e-wallets transactions are performed under highly restricted security measures, thereby providing the customers better way to transact and gain transparency while performing.
- Customer Retention: Digital platforms such as Facebook, Twitter, Instagram and other social media platforms have enabled the best mode to reach out to customers for the banking industries with digitization. With the availability of internet to the last human on earth, companies now can reach and disseminate information, and vice-versa. Companies can directly promote their products and services to the targeted consumers and be following the customer to use them and increase the sales to stay ahead of the competition.
As above mentioned benefits of digitization are now helping the banking industries to gain major prospect of business and ultimately profits. A vibrant digital future will need a strong underlying technology as its base to innovate the best modes of the transaction and giving the customer the best satisfaction ever needed. Folks want to have their financial planning on smartphones and a strong mobile banking offers the best way to secure future and thereby gain best experience in the entire transaction. Also, one of the best keys to surviving the transformation is the ability to adapt the changes and thereby adjust accordingly. Future is now much secured than before. One can easily trust and rely on the technology to gain simplified versions of transacting with the banks, and vice-versa.
Ashish Kumar is an online media enthusiast and a blogger who closely follows the latest career guidance and job trends In India and Online Digital Marketing Trends. He writes about various related topics such as Various Digital marketing technique, Job Opportunities in India, Trending subjects and many more.